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In harmony with nature

We celebrate biodiversity in agriculture

Biodiversity is fundamental to nature. So should it be for agriculture. We select, nurture and promote lands that are rich in biodiversity. Communes and food processors that work with us believe in biodiverse agriculture, nature experience and food enjoyment.
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We make biodiversity experienceable, to the benefit of all.
We bring biodiversity in food and farm to the forefront of consumers, communes and food processors, thereby connecting humans and the land where food derives from.
We are scouting for the most beautiful agriculture lands.
On behalf of food processors and communes we scout for the most iconic lands suitable for biodiversity in agriculture. Predominantly in Asia, Southern Europe and North Africa.
We aim for diversified cash flows along the value chain.
By connecting places, lands, culture and food, we allow for diversification of cash flows beyond pure trading and mass agriculture. We develop business models that last for generations.
We support in the promotion of lands and food.
We support in the promotion and marketing of regions, wood and farm produce. We not just tell stories. - We make stories: OPUS = One Place. Unique Story.
About us

Deep in their hearts people long for lands they can bond with.

Our story
Something is going wrong in agriculture. What once for many was their lifeblood has become an outdoor industry detrimental to biodiversity and food security. 'Big' has become more important than 'beutiful'. Fields have become large monocultures with bees, trees and butterflies now being disturbing factors. Gone is the bond between humans and land that once dominated life. Mai Minds recreates bonds, gives meaning to agriculture and ultimately food enjoyment.
Ben Heinemann - Founder
Iconic landsacpes
Lands we select are mostly agriculture regions with exceptional natural beauty.
Rich in biodiversity
A minimum of eight core criteria must be fulfilled for a land to quality as 'biodiverse'.
Stories one can tell
There are real people behind our agriculture and food. There is lots of culture and history.
Mission

As close to nature as it gets: Biodiverse agriculture

Agriculture should be more than outdoor food production. It should create bonds between human, land and food.
  • Landscapes rich in natural features
  • Rich in biodiversity and water. Healthy soils.
  • Far from industrial centers.
  • Allowing for diverse revenues, including tourism.
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Lands rich in biodiversity

Lands we love

Despite biodiversity severely threatened around the world there are still large stretches of land where biodiversity blossoms. We particularly focus on those lands where humans are present, conducting agriculture often since thousands of years. This focus allows us to focus on spreading the idea of agriculture in harmony with nature. Some of those lands we are active in are listed below.
  • Tanzania tbd
    We are inspecting a region near Mt. Meru. Update will follow.
    Egypt: Sinai
    A mountainous region, famous for ancient culture.
    Southern Europe tbd
    We are inspecting a regions in Southern Europe. Update will follow.
    Kenya Mount Kenya
    Iconic mountain region. Many farmers are ethnic Kikiyu.
  • Central Asia tbd.
    We are inspecting various regions, particularly Kyrgyzstan.

    Mountainous area on Mindanao Island.
    Vietnam Dong Van Karst
    UNESCO geopark in which ethnic minorities do farming.
    Vietnam Ha Giang
    Large tea forests. Primary forests.
Experience

Committed to biodiversity in agriculture

Biodiversity is fundamental to nature. To protect it is one of the major goals of the Food and Agriculture Organization (FAO). We make biodiversity a central feature of our work.
Contact us
  • Your biodiversity partner
    ★★★★★
    We partner with communes, policy makers and food producers to develop and nurture agriculture biodiversity.
    Science and emotion
    ★★★★★
    Biodiversity can be monitored and expressed in numbers. At the same time, biodiverse landscapes often have a high emotional appeal.
  • Creative marketing
    ★★★★★
    We provide the 'marketing story behind the agriculture produce and food products. Many come with rich cultural and historical background.
    Know-how
    ★★★★★
    We operate for over 30 years in remote markets. In total 45+ countries. And over 45 food and agriculture products launched.
Our clients

Who we service

We partner with communes, food producers and specialty traders. This allows us to develop food and agriculture concepts that are meaningful to farm communities, food producers and buyers alike. We actively assist our partners 'in developing the story'. Our principle: OPOS ('One Product, One Story').
Food processors
Biodiversity-based agriculture gives food processors a potential for meaningful product differentiation.
Communes | policy makers
Communes benefit by creating and maintaining biodiverse ecosystems that contribute to health and climate.
Specialty traders
We work with speciality traders across the global South, Europe and Australia.

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Our newsletter will be launched in August 2025. New products, new lands, and interesting stories.