Lands we love
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Mission
Lands | People | Food
Our mission is simple and straightforward: agriculture that connects lands and people and food. We create lost bonds and make agriculture experiential. Biodiversity is our main tool.
Lands we
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Ben Heinemann - Founder
We love lands that are rich in biodiversity
We select, promote and develop lands that are rich in biodiversity. and natural landscape features. Many of our iconic places are in mountainous regions.
We love lands that connect culture and agriculture
We foster bonds between people, lands and food. This is because we believe that food experience starts with nature and ends with an imprint in our minds. Culture, sustainable living and tourism may be part of our approach.
We love lands where great food is made
Fine herbs, spices, teas and other crops often come from the most biodiverse areas. They are part of a food ecosystem that has been maintained by locals for hundreds of years and more.
We love authentic lands. authentic words and deeds
In most cases do we use our own photo and video material. We avoid AI text as much as possible. We visit the land, study its culture and agriculture. Because at a time of abundance authenticity is rare.
Our Initiative
Biodiversity Reimagined
The idea for our form of biodiverse of agriculture was born out of a European Horizon research project on circularity. While this project was on urban material flows, the founder of Mai Minds looked for solutions to agriculture which eventually led to a completely different approach, away from the trodden path: Biodiversity Reimagined. Ask for more!
